A leader in multichannel marketing strategy for over two decades, Ryan’s expertise and knowledge spans the full funnel in reaching a target audience. Holding executive roles across media, advertising agencies, healthcare, and global product organizations, Ryan has led a multitude of high-impact integrated go-to-market strategies, encompassing brand, creative, paid and owned media, CX, content, and sponsorships.
About Us
liftkit was founded as a response to the growing importance of dynamic multi-layered digital approaches that are tailored to meet the needs of customers. Originating out of InterActive Circle, our collective experience across a variety of industries helped us hone in on a process that is grounded in marketing strategy, service and a deep understanding of technology.
Ryan Benson
Co-founder
John Hoeft
Co-founder
With a career spanning over 20 years, John has emerged as a formidable force in the advertising and digital marketing realm. His expertise lies in developing innovative agency operating systems and crafting impactful go-to-market strategies. John’s professional path includes executive roles across media firms, advertising agencies, publishers, and SaaS marketing technology platforms, showcasing his versatility and deep industry knowledge.